Few reasons to start Now
Reduces Marketing Cost
Off-line advertising is expensive and can drain resources that could be spent more efficiently on less routine aspects of your business.
On the other hand, with email marketing, you can write email messages yourself and have them sent within minutes. It will cost you only pennies, but the return could be exponential.
Boost Your Sales
Of course, personalized branding alone won't build your business. It's important also to use direct marketing to promote immediate sales.
Whether you're a local brick-and-mortar business or an on-line company, you can use email to send subscribers directly to your website or business for a speedy purchase.
Links to order pages, special limited time offers, and coupons are all time-tested, measurable ways to generate sales through email.
Establish Profitable Relationships
Small companies can develop a personal relationship with their prospects and customers that their larger counterparts simply can't match due to their size. But personal contact can be burdensome with so much other work to be done. It's a dilemma that lots of businesses faces.
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